Of all the tremors to rock the start-up world of late -- Snapdeal's layoffs, Stayzilla's shutting down, Flipkart's frequent devaluations -- nothing will match the rumble at ShopClues for poignancy.
Suveen Sinha finds out what the tribe of modern, internet entrepreneurs who no longer run their first start-ups are up to.
Every service provider, say analysts, now needs to make a much larger investment, and therefore needs a much larger share of the market to be profitable.